September 19 Event – Sports in the 21st Century: How Teams Utilize Social Media
More than ever, sports fans have the opportunity to connect with and follow their favorite teams 24/7. Social Media is fundamentally changing the relationship between fans, teams and players and is enhancing the viewing experience.We’re partnering with AT&T to put on an awesome event and explore how sports teams have drafted legions of followers through social media. Oh and the first 100 attendees get a limited edition SMC-DC Koozie!
Register now. This is going to be good.
Check out the panel details below as well as some teaser content from one of our panelists. Hope to see you there!
Twanda Washington – Director of Sales in DC and NoVa, AT&T – @twandawash
- Steve Cobb – Co-founder, Activ8Social – @Steve_Cobb
- Dan Hellie – NBC4 Sports Anchor – @DanHellie
- Paige Keffer – Octagon First Call – @PaigeKeffer
For more info on our panelists (and to register…what are you waiting for?) check out the Eventbrite page for this event.
Teaser Content – 3 Questions with Steve Cobb
Q: What aspect of social media are you most excited about, as it relates to sports?
A: Social media offers value to sports organizations and athletes on so many fronts, but I’m most excited about the ability to identify, activate and reward advocates through social loyalty programs. Whether it’s recognizing existing social media actions that fans are taking or driving new ones, you will see more teams invest in these types of initiatives to derive value from the massive followings amassed on social platforms. I’m also a big fan of the “second screen” and predictive gaming during live sporting events. Expect to see more officially sponsored campaigns rolled out across major leagues and teams in the near future.
Q: What’s one thing all teams should keep in mind when creating a social media program?
A: Sports teams need visual storytelling be a driving force in their content strategy. It’s a known fact that photos are received better than text or video by fans and Facebook’s EdgeRank algorithm. Facebook recently rearranged their entire layout via Timeline to offer more real estate to images and bought Instagram for a cool $1 billion. Given the amount of content competing to make it to user News Feeds, it could easily be argued that no Facebook post from a team should go without an image.
Q: If a team had to choose one: Twitter or Facebook?
A: Both platforms have embraced sports as a huge driver of activity, but I think Twitter sees a bigger opportunity and has made the stronger effort via the hashtag hubs they recently set up for a variety of major sporting events. Twitter lends itself to fan interaction via real-time conversation and allows for more creative activations in my opinion. However, Facebook is where all the data is stored and allows team to gain valuable insights into the demographics and psychographics of their fans, which is a necessity. Although I think Twitter might be the better platform for sports, Facebook is still the most important due to sheer size and data.
Special thanks to our event sponsor, AT&T. September 19th is a pretty special day for AT&T – it is their “No Text On Board” Pledge Day, where they culminate their “It Can Wait” campaign and urge people not to text and drive. Want to know more about it? Click the picture below and join the movement with the hashtag #itcanwait.